Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Movie Marketing shopping experience:
1. Compare - without doubt the biggest advantage that the Movie Marketing offers shoppers today is the ability to compare thousands of Movie Marketing at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Movie Marketing? Wrong! If the Movie Marketing is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Movie Marketing then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Movie Marketing? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Movie Marketing and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Movie Marketing wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Movie Marketing then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Movie Marketing site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Movie Marketing, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Movie Marketing, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
In an effort to recoup the high costs of the production of a film, and to secure a profit for its investors, a movie studio must
hype it. Film studios invest in expensive marketing campaigns to maximize target audience attendance of the released film early in the release cycle. Many promotional techniques, both traditional and modern, serve this end.
Pre-release
*Paid trailers on television,
radio.
*Product placement: paid active or passive insertion (as on-set posters, an action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue.
20th Century Fox commissioned an
I, Robot (film)-themed motorcycle, featured on two episodes (2:17, 2:18) of American Chopper Interviews with Shia LaBeouf and Paul Teutul Jr. About "I, Robot" About.com Rebecca Murray. July 7, 2004. . The film Memoirs of a Geisha was placed throughout an episode of the T.V. show
Medium (TV series). TV Writes Must Sell, Sell, Sell David Cohn, Wired Magazine, 2005-12-12
*Extended placement: full episodes of television talkshows (
Oprah), entertainment news programs(
Entertainment Tonight), or network news programs
20/20, devoted to compensated exposure of the film, stars, clips, director, etc.
*Production and paid broadcast of behind-the-scenes documentary-style shows.
*Advance trailers, longer previews, or behind-the-scenes footage on rental videos and DVDs.
*Creation of standalone studio-sponsored per-film websites such as "example-the-movie.com".
*Viral marketing: free distribution of trailers on movie-oriented websites and video user-generated-content websites, and rapid dissemination of links to this content by email and blogs. Includes alleged leakage of supposed "rushes" and "early trailers" of film scenes.
*Paid advertisements in
newspapers,
magazines, and inserts in books.
*Cross-promotion of original book or novelization, including special printings, or new cover jackets("Now a major motion picture.")
*Comic special editions or special episodes
*Paid co-branding (Eragon in American Chopper-two episodes), or co-advertising (BMW and James Bond films The Business of Bond CNN.com Lara Magzan, November 25, 2002) of a product with the film.
*Promotional giveaways: branded drink cups, toys, or food combinations, at fast food chains.
- Promotional tour - Film actors, directors, and producers appear for television, radio, and print media interviews, sometimes showing a clip from the film or an outtake. Interviews are conducted in person or remotely. During film production, these can take place on set. After film release, key personnel make appearances in major market cities, or participate remotely via "satellite" or telephone.
- In Theater
*Slide shows - stills, trivia, and trivia games from the film, shown between movie showtimes.
*
Trailer (Movie)s and Behind-the-scenes shorts, shown prior to the main attraction
- In lobbies and video rental outlets
*Standups (freestanding paperboard life-size images of figures from the film)
*Posters
As of the year 2000, the
film industry spent around $2 billion yearly in movie marketing.
It has been claimed that high ticket sales during an opening weekend can be attained by good marketing, regardless of the quality of a movie, as there is insufficient time for word-of-mouth, rumor and published reviews to inform viewers of the true quality.
When a film will likely receive negative critical reviews, the studio may not hold press screenings, relying instead on a combination of good marketing, word of mouth, and prior knowledge of the target market. When a film is likely to be rejected by its audience, the studio may forge ahead with a stepped-up ad campaign, in an attempt to recoup some of its losses. This practice is disliked by theater owners and moviegoers alike.
Controversial practices
- Movie Junket - a by-invitation event where members of the media see an exclusive preview of a film, and meet with and interview its stars and other key personnel. The invitation-only nature of the event carries with it the implication that a positive review is expected. It is a common (and controversial) practice for movie studio or film distributor to provide free travel, entertainment and hospitality for the invitees. Authors then face the conflicting expectations of their audience and the studio. Some writers address this by declaring when a review is the result of a junket. Others make a point to pay for their own travel and expenses. Some, accustomed to the studio-financed trips, have written so many positive reviews that they have been branded within the critical community as quote whores. I Was A Junket Whore ericsnider.com. Eric Snider, July 24, 2006. The 2001 film America's Sweethearts is centered around a movie junket.
*(Alleged)
Piecemeal planting: entries in electronic media: blog comments, Internet chatrooms, newsgroups, calls to radio shows.
*(Alleged)
Wholesale planting (see
astroturfing): creating bogus fan websites to foster the impression of a favourable "grassroots" fan response.
- Fake Critic - Sony marketers invented a fake critic purportedly employed by a real newspaper, then attached positive "blurbs" by this critic to Sony's A Knight's Tale, The Animal and Vertical Limit. The Trouble With Junkets Montreal Mirror. Matthew Hays, June 14, 2001.
External links
- Movie Wars: How Hollywood and the Media Limit What Films We Can See, excerpt Chicago Reader. Jonathan Rosenbaum, 2002.
- Hollywood Bitchslap CriticWatch Article series, with analysis of quote whorage, film criticism and press junkets.
- The Weekly Blurb A satirical parody featuring a shameless movie "quote whore" named Mal Valour.
References
In an effort to recoup the high costs of the production of a film, and to secure a profit for its investors, a
movie studio must hype it. Film studios invest in expensive
marketing campaigns to maximize target audience attendance of the released film early in the release cycle. Many promotional techniques, both traditional and modern, serve this end.
Pre-release
*Paid trailers on
television,
radio.
*Product placement: paid active or passive insertion (as on-set posters, an action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue.
20th Century Fox commissioned an
I, Robot (film)-themed motorcycle, featured on two episodes (2:17, 2:18) of
American Chopper Interviews with Shia LaBeouf and Paul Teutul Jr. About "I, Robot" About.com Rebecca Murray. July 7, 2004. . The film
Memoirs of a Geisha was placed throughout an episode of the T.V. show
Medium (TV series). TV Writes Must Sell, Sell, Sell David Cohn, Wired Magazine, 2005-12-12
*Extended placement: full episodes of television talkshows (
Oprah), entertainment news programs(
Entertainment Tonight), or network news programs
20/20, devoted to compensated exposure of the film, stars, clips, director, etc.
*Production and paid broadcast of behind-the-scenes documentary-style shows.
*Advance trailers, longer previews, or behind-the-scenes footage on rental videos and DVDs.
*Creation of standalone studio-sponsored per-film websites such as "example-the-movie.com".
*Viral marketing: free distribution of trailers on movie-oriented
websites and video user-generated-content websites, and rapid dissemination of links to this content by email and blogs. Includes alleged leakage of supposed "rushes" and "early trailers" of film scenes.
*Paid advertisements in
newspapers, magazines, and inserts in books.
*Cross-promotion of original book or novelization, including special printings, or new cover jackets("Now a major motion picture.")
*Comic special editions or special episodes
*Paid co-branding (Eragon in
American Chopper-two episodes), or co-advertising (BMW and James Bond films The Business of Bond CNN.com Lara Magzan, November 25, 2002) of a product with the film.
*Promotional giveaways: branded drink cups, toys, or food combinations, at fast food chains.
- Promotional tour - Film actors, directors, and producers appear for television, radio, and print media interviews, sometimes showing a clip from the film or an outtake. Interviews are conducted in person or remotely. During film production, these can take place on set. After film release, key personnel make appearances in major market cities, or participate remotely via "satellite" or telephone.
- In Theater
*
Slide shows - stills, trivia, and trivia games from the film, shown between movie showtimes.
*
Trailer (Movie)s and Behind-the-scenes shorts, shown prior to the main attraction
- In lobbies and video rental outlets
*Standups (freestanding paperboard life-size images of figures from the film)
*Posters
As of the year 2000, the
film industry spent around $2 billion yearly in movie marketing.
It has been claimed that high ticket sales during an opening weekend can be attained by good marketing, regardless of the quality of a movie, as there is insufficient time for word-of-mouth, rumor and published reviews to inform viewers of the true quality.
When a film will likely receive negative critical reviews, the studio may not hold press screenings, relying instead on a combination of good marketing, word of mouth, and prior knowledge of the target market. When a film is likely to be rejected by its audience, the studio may forge ahead with a stepped-up ad campaign, in an attempt to recoup some of its losses. This practice is disliked by theater owners and moviegoers alike.
Controversial practices
- Movie Junket - a by-invitation event where members of the media see an exclusive preview of a film, and meet with and interview its stars and other key personnel. The invitation-only nature of the event carries with it the implication that a positive review is expected. It is a common (and controversial) practice for movie studio or film distributor to provide free travel, entertainment and hospitality for the invitees. Authors then face the conflicting expectations of their audience and the studio. Some writers address this by declaring when a review is the result of a junket. Others make a point to pay for their own travel and expenses. Some, accustomed to the studio-financed trips, have written so many positive reviews that they have been branded within the critical community as quote whores. I Was A Junket Whore ericsnider.com. Eric Snider, July 24, 2006. The 2001 film America's Sweethearts is centered around a movie junket.
*(Alleged)
Piecemeal planting: entries in electronic media: blog comments, Internet chatrooms, newsgroups, calls to radio shows.
*(Alleged)
Wholesale planting (see astroturfing): creating bogus fan websites to foster the impression of a favourable "grassroots" fan response.
- Fake Critic - Sony marketers invented a fake critic purportedly employed by a real newspaper, then attached positive "blurbs" by this critic to Sony's A Knight's Tale, The Animal and Vertical Limit. The Trouble With Junkets Montreal Mirror. Matthew Hays, June 14, 2001.
External links
- Movie Wars: How Hollywood and the Media Limit What Films We Can See, excerpt Chicago Reader. Jonathan Rosenbaum, 2002.
- Hollywood Bitchslap CriticWatch Article series, with analysis of quote whorage, film criticism and press junkets.
- The Weekly Blurb A satirical parody featuring a shameless movie "quote whore" named Mal Valour.
References
